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Design technique: Progressive Disclosure

Dieter Rams 10 Principles are a great way to describe “Good Design.” But what are the underlying techniques that help us achieve these principles? There are plenty of techniques that make designs more effective. But few actually line up with Dieter Rams Principles. Effective design often celebrates discovery and exploration. Company’s measure screen time and[…]

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Collaboration Between Designers and Copywriters

Once upon a time, the assembly line revolutionized productivity. Instead of one worker or a small team performing all the steps to create a product, each person specialized in one task, did their job and sent the work down the line for the next person to do their part. The assembly line was a great[…]